Butterball

Partnering with a leader to create customer excitement and growth opportunities.

The United State’s largest turkey producer, with brand awareness matched by few consumer products companies, came to Walker seeking an overall upgrade in show floor presence, and brand treatment suitable for this national brand. Walker designed and produced an expanded exhibit, which included a working kitchen to deliver on the great taste promise of Butterball Turkey. It also showcased and romanced the brand in a way that placed it above comparable national brands at corporate trade shows.