HyVee Angus Beef

Creating a memorable brand destination within the store.

HyVee was launching a new brand of fresh beef – HyVee Angus – and wanted the brand to feel more special and more premium at the shelf. Walker created a distinct in-store destination in the meat department. Utilizing a bold approach with black graphics and close-up food photography to dramatize the brand against the fresh meat, this beef section is a cut above the entire meat department.